Effra

Effra is a development and production company for film, TV and audio, working across scripted, documentary and live formats. We are dedicated to crafting stories that we believe will build and shape the world around us: narratives that move beneath the surface, powerful and persistent, but all too often hidden from view.

We take our name and ethos from the River Effra - one of London’s hidden waterways, long built over but still flowing underground. Like the unseen rivers of the world, the stories we seek already exist. Our role is to find them, nurture them, and bring them into the light.

Founded by award-winning filmmaker Rachel Ramsay, and joined by producer and executive producer Adele Reeves, at Effra, we treat each project as a living organism, something to collaborate with, not control.

At the heart of our work lie five guiding principles: bold storytelling, creativity, transparency, collaboration and impact. Our mission is to serve as custodians of these principles, as we uncover rich, entertaining, and deeply human stories, ushering them back into the world.