Effra is an international production and development company founded by award-winning creatives Rachel Ramsay and Adele Reeves.

Launching in 2025, Effra works across a unique, underrepresented slate of stories in the documentary and scripted space, for film, audio and live events.

We take our name and ethos from the River Effra in London - one of the world’s many hidden waterways that, over time, have been built over, forced out of the light, and lost from memory. Like the stories we are drawn to, the waters of these hidden rivers still run, powerful and deep.

At Effra we are committed to making work guided by the principles of story, creativity, transparency, collaboration and impact. We see our role as custodian, as we uncover lost stories and usher them back into our new and ever-changing world.